Como Ganhar R$ com Cases

  Para entender como estruturar um case, selecionamos do Case Centre da Inglaterra, um dos melhores do mundo, vídeo-aulas que ensinam como fazê-lo, assim como as observações de alguns professores como seguem abaixo.

   Antes apresentamos um vídeo importante sobre a ética para se estruturar um caso elaborado pelo Prof. Dr. Stephen Hicks obtido no CEE Video Channel

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 Todos os vídeos são em inglês e serão traduzidos, ficando a disposição de cada faculdade ou empresa associada. Veja ao final da página os cases da Escola Nacional de Administração Pública ENAP.

   A seguir os casos do Case Centre:


Video clips on case writing

The video clips below show management educators talking about case writing.

Douglas Webber

Professor of Political Science at INSEAD.
TopicsWhat are the advantages of writing your own cases? How do you find case leads? How do you decide what’s a good topic for a case?

Gina Vega

Professor and Director of the Center for Entrepreneurial Activity at Bertolon School of Business, Salem State University.
TopicsWhy write your own cases? How do you find case leads? Adapting cases to the student level.

Martin Kupp

Associate Professor for Entrepreneurship at ESCP Europe, Paris and a workshop tutor for The Case Centre.
TopicsWhy write your own cases?

Charles Dhanaraj

Associate Professor of Business, Kelley School of Business, University of Indiana and Visiting Professor, Indian School of Business.
TopicsThe case writing process.



Video clips on case teaching

The video clips below show management educators talking about case teaching.

Martin Kupp

Associate Professor for Entrepreneurship at ESCP Europe, Paris and a workshop tutor for The Case Centre.
Topics: Is teaching with cases rewarding? What makes a successful case in class?

Gina Vega

Professor and Director of the Center for Entrepreneurial Activity at Bertolon School of Business, Salem State University.
TopicsWhat is the role of a case teacher? What are your top three tips on leading a case teaching session? How do you encourage students to participate? How do you select cases for your courses?

Mary Barth

Mary E. Barth, Joan E. Horngren Professor of Accounting at the Stanford University, Graduate School of Business, explains how she uses the case study method of teaching to promote student involvement and foster meaningful and interesting discussions. This lecture is part of the Award-Winning Teachers on Teaching lecture series from The Center for Teaching and Learning at Stanford University.

Darden School of Business

This video shows excerpts from an hour and a half MBA class taught by Professor Peter Rodriguez at the University of Virginia Darden School of Business.

Video clips on teaching notes

The video clips below show management educators talking about case teaching notes.

Gina Vega

Professor and Director of the Center for Entrepreneurial Activity at Bertolon School of Business, Salem State University.
TopicsHow important is a teaching note? What should be in a teaching note?

Charles Dhanaraj

Associate Professor of Business, Kelley School of Business, University of Indiana and Visiting Professor, Indian School of Business.
TopicsWriting a teaching note



Na ENAP - Escola Nacional da Administração Pública encontra-se em PDF o manual Como Escrever e Usar Estudos de Caso para o Ensino e Aprendizagem no Setor Publico que pode ser acessado no link a seguir onde selecionamos os principais Cases na Gestão Pública que podem ser aplicados em modelos de atendimento a clientes e a procrastinação de tarefas entre outros.